Market CEO
Northwest Healthcare
Brian Sinotte is the Market Chief Executive Officer for Northwest Healthcare,
which includes Northwest Medical Center, Oro Valley Hospital, Northwest Medical
Center Sahuarita, Northwest Medical Center Houghton Hospital and an expansive
ambulatory network across Pima County.
As Market CEO, Brian is charged with leading Northwest Healthcare’s
commitment to delivering Tucson and the surrounding communities with high
quality, accessible healthcare—from routine primary care to highly specialized
cardiac and surgical services.
• For more than 15 years Brian has researched the intersection of effective
execution through enterprise alignment and high reliability cultures in the
healthcare space. As a result, he deploys the Line of Site system which brings
complex organizations into alignment and ensures focused execution across
the enterprise. Milestones include:
• Redesigned CHHD as UCM platform that competes on access, clinical
expertise, patient experience and price to drive regional growth to system
• Created and implemented CHHD operating model and Line of Site to enable
speed to execute highest priority initiatives and drive performance
• Engaged physicians and staff to create cultures where physicians love to
practice, employees love to work, and patients choose for their care
Prior to his work with CHHD Brian has held key C-suite roles in health care
including as the Market President for Duke LifePoint’s UP Health System in
Michigan, which consisted of 3 hospitals and 17 OP centers. Over a 24-month
period, the organization achieved a wide variety of results including improving the
institution’s Leapfrog grade from D to A while growing the system’s EBITDA by
36%.
D3: Creating a Coaching Culture in Healthcare
Monday, October 7, 2024
4:00 PM – 5:00 PM MST
F5: Physician Leadership: ROI in Quality and Financial Stability
Tuesday, October 8, 2024
9:15 AM – 10:15 AM MST